Lagging E-commerce Platforms
Platforms are sluggish in adopting new standards
Platforms do make our lives easier - no question. Platforms with App environments let us extend the boundaries of the platform. Apps make our world more colorful and helpful.
It is the brands that go and try things that innovate and make the lives of our customers better. We do this in the name of creating optimal CX (customer experiences) workflows to put our brand ahead of our competitors.
But platforms are hesitant, and their own platform they have created encourages them to be. We have all heard about a new "coming soon" feature on a SaaS (Software as a Service) platform, then it takes forever for it to come out. Why does it take an eternity?
The larger the platform, and the more touch points they have with the outside world, the more careful they need to be releasing new features to not break things. Each client, each API touch point, becomes a set golden handcuffs to stay where they are.
This problem is inevitable.
So what are we to do? Our answer is to change the paradigm.
Flex breaks the cycle by providing building blocks, rather than opinionated systems hardwired opinions that don't fit all. And just like Legos, you can build anything you want. It might be the Taj Mahal in the Lego headquarters, or a new concept no one has seen before.
You could call Flex a platform, but it is really a Framework. All the boring parts are worked out and what is left is for you to create something unique for your brand!
We solve the change problem by being able to rolling changes out to individual brands, and letting most of the customizations live in the brand's sites themselves! Giving control back to you, the brand, to do things on your own timeline rather than on the platform's timeline restricted by every customer of theirs.
If you want to move your brand forward, controlling the stack top to bottom, hit the Start button below or start a conversation. We would be happy to help you figure out if Flex is right for your brand.